{"id":3,"date":"2026-02-08T16:38:39","date_gmt":"2026-02-08T16:38:39","guid":{"rendered":"https:\/\/livingfish.co.uk\/site\/?page_id=3"},"modified":"2026-06-08T08:58:41","modified_gmt":"2026-06-08T08:58:41","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/livingfish.co.uk\/site\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n\n\n<h1 class=\"wp-block-heading\">La<strong>st Updated:<\/strong> 7 June 2026<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Welcome to <strong>Living Fish<\/strong> (&#8220;we&#8221;, &#8220;our&#8221;, &#8220;us&#8221;). We are committed to protecting and respecting your privacy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit <strong><a href=\"http:\/\/www.livingfish.co.uk\">www.livingfish.co.uk<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Who We Are<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Website: <strong><a href=\"http:\/\/www.livingfish.co.uk\">www.livingfish.co.uk<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Data Controller: <strong> LivingFish<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Email: <strong>info@livingfish.co.uk<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Information We Collect<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We may collect and process the following information:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Information You Provide<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Name<\/li>\n\n\n\n<li>Email address<\/li>\n\n\n\n<li>Username<\/li>\n\n\n\n<li>Messages submitted through contact forms<\/li>\n\n\n\n<li>Comments posted on the website<\/li>\n\n\n\n<li>Information provided when creating an account<\/li>\n\n\n\n<li>Photographs, videos, documents, or other files sent to us by email or through website forms<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Information Collected Automatically<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When you visit our website, we may automatically collect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>IP address<\/li>\n\n\n\n<li>Browser type and version<\/li>\n\n\n\n<li>Device information<\/li>\n\n\n\n<li>Operating system<\/li>\n\n\n\n<li>Pages visited<\/li>\n\n\n\n<li>Time and date of visits<\/li>\n\n\n\n<li>Referring website addresses<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. How We Use Your Information<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use your information to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide and maintain our website<\/li>\n\n\n\n<li>Respond to enquiries and messages<\/li>\n\n\n\n<li>Manage user accounts<\/li>\n\n\n\n<li>Improve website performance and content<\/li>\n\n\n\n<li>Prevent spam, fraud, and security threats<\/li>\n\n\n\n<li>Comply with legal obligations<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Legal Basis for Processing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Under UK GDPR, we process personal data based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your consent<\/li>\n\n\n\n<li>Performance of a contract<\/li>\n\n\n\n<li>Compliance with legal obligations<\/li>\n\n\n\n<li>Legitimate interests in operating and improving our website<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. Cookies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our website uses cookies to improve your experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies may be used for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website functionality<\/li>\n\n\n\n<li>User login sessions<\/li>\n\n\n\n<li>Remembering preferences<\/li>\n\n\n\n<li>Analytics and performance monitoring<\/li>\n\n\n\n<li>Security purposes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can control cookies through your browser settings. Disabling cookies may affect website functionality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Comments<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If visitors leave comments on the site, we collect the data shown in the comments form, along with the visitor&#8217;s IP address and browser information to help detect spam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. User Accounts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you create an account on our website, we store the information you provide in your user profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You may request access to, correction of, or deletion of your personal information at any time, subject to legal requirements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Media and Gallery Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Images, videos, and other content uploaded to the website may be publicly visible. Please ensure you do not upload content containing personal information that you do not wish to share publicly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Analytics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We may use website analytics tools to understand how visitors use our website and improve our services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analytics data is generally collected in an aggregated and anonymised form where possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Third-Party Services<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our website may use third-party services including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WordPress plugins<\/li>\n\n\n\n<li>Spam protection services<\/li>\n\n\n\n<li>Website hosting providers<\/li>\n\n\n\n<li>Analytics providers<\/li>\n\n\n\n<li>Embedded content (such as YouTube videos)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These third parties may process personal data according to their own privacy policies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">11. Images and Files Submitted by Email<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you contact us by email and provide photographs, videos, documents, or other files, we may collect and process the information contained within those files.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We will use such information only for the purpose of responding to your enquiry, providing support, identifying fish, plants or aquatic species, processing orders, or dealing with matters you have raised with us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Please do not send photographs or files containing personal or sensitive information unless it is necessary for your enquiry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Any images or files submitted will be retained only for as long as reasonably necessary to deal with your enquiry or fulfil our legal obligations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">12, Data Security<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, or destruction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, no method of internet transmission or electronic storage is completely secure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">13. Data Retention<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We retain personal information only for as long as necessary to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide our services<\/li>\n\n\n\n<li>Meet legal obligations<\/li>\n\n\n\n<li>Resolve disputes<\/li>\n\n\n\n<li>Enforce our policies<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Account information may be retained until the account is deleted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">14. Your Rights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Under UK GDPR, you have the right to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access your personal data<\/li>\n\n\n\n<li>Correct inaccurate data<\/li>\n\n\n\n<li>Request deletion of your data<\/li>\n\n\n\n<li>Restrict processing<\/li>\n\n\n\n<li>Object to processing<\/li>\n\n\n\n<li>Request data portability<\/li>\n\n\n\n<li>Withdraw consent where processing is based on consent<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To exercise these rights, please contact us using the details provided above.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">15. Children&#8217;s Privacy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This website is not specifically directed at children under 13 years of age. We do not knowingly collect personal information from children without appropriate consent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">16. Changes to This Policy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">17. Contact Us<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any questions regarding this Privacy Policy or how your data is handled, please contact:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Living Fish<\/strong><br>Website: <a href=\"http:\/\/www.livingfish.co.uk\">www.livingfish.co.uk<\/a><br>Email: <strong>info@livingfish.co.uk<\/strong><\/p>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/livingfish.co.uk\/site\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livingfish.co.uk\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/livingfish.co.uk\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/livingfish.co.uk\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/livingfish.co.uk\/site\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":4,"href":"https:\/\/livingfish.co.uk\/site\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":318,"href":"https:\/\/livingfish.co.uk\/site\/wp-json\/wp\/v2\/pages\/3\/revisions\/318"}],"wp:attachment":[{"href":"https:\/\/livingfish.co.uk\/site\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}