Last Updated: 7 June 2026

Welcome to Living Fish ("we", "our", "us"). We are committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit www.livingfish.co.uk.

1. Who We Are

Website: www.livingfish.co.uk

Data Controller: LivingFish

Email: info@livingfish.co.uk

2. Information We Collect

We may collect and process the following information:

Information You Provide

Name
Email address
Username
Messages submitted through contact forms
Comments posted on the website
Information provided when creating an account
Photographs, videos, documents, or other files sent to us by email or through website forms

Information Collected Automatically

When you visit our website, we may automatically collect:

IP address
Browser type and version
Device information
Operating system
Pages visited
Time and date of visits
Referring website addresses

3. How We Use Your Information

We use your information to:

Provide and maintain our website
Respond to enquiries and messages
Manage user accounts
Improve website performance and content
Prevent spam, fraud, and security threats
Comply with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we process personal data based on:

Your consent
Performance of a contract
Compliance with legal obligations
Legitimate interests in operating and improving our website

5. Cookies

Our website uses cookies to improve your experience.

Cookies may be used for:

Website functionality
User login sessions
Remembering preferences
Analytics and performance monitoring
Security purposes

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

6. Comments

If visitors leave comments on the site, we collect the data shown in the comments form, along with the visitor's IP address and browser information to help detect spam.

7. User Accounts

If you create an account on our website, we store the information you provide in your user profile.

You may request access to, correction of, or deletion of your personal information at any time, subject to legal requirements.

8. Media and Gallery Content

Images, videos, and other content uploaded to the website may be publicly visible. Please ensure you do not upload content containing personal information that you do not wish to share publicly.

9. Analytics

We may use website analytics tools to understand how visitors use our website and improve our services.

Analytics data is generally collected in an aggregated and anonymised form where possible.

10. Third-Party Services

Our website may use third-party services including:

WordPress plugins
Spam protection services
Website hosting providers
Analytics providers
Embedded content (such as YouTube videos)

These third parties may process personal data according to their own privacy policies.

11. Images and Files Submitted by Email

If you contact us by email and provide photographs, videos, documents, or other files, we may collect and process the information contained within those files.

We will use such information only for the purpose of responding to your enquiry, providing support, identifying fish, plants or aquatic species, processing orders, or dealing with matters you have raised with us.

Please do not send photographs or files containing personal or sensitive information unless it is necessary for your enquiry.

Any images or files submitted will be retained only for as long as reasonably necessary to deal with your enquiry or fulfil our legal obligations.

12, Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, or destruction.

However, no method of internet transmission or electronic storage is completely secure.

13. Data Retention

We retain personal information only for as long as necessary to:

Provide our services
Meet legal obligations
Resolve disputes
Enforce our policies

Account information may be retained until the account is deleted.

14. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Restrict processing
Object to processing
Request data portability
Withdraw consent where processing is based on consent

To exercise these rights, please contact us using the details provided above.

15. Children's Privacy

This website is not specifically directed at children under 13 years of age. We do not knowingly collect personal information from children without appropriate consent.